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Mayrise Technology Powers Wigan’s Citizen Helpline Wigan Council is using the latest computer technology to pinpoint incidents and locate nearest services in order to provide quick answers to queries from the public. The Council has linked its MAYRISE Street Lighting back office system, to its Customer Relationship Management (CRM) software to improve the identification, recording and rectification of Street Furniture based requests and incident reports from Wigan’s citizens.
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CRM systems show their strength in the face of recession The vice like grip of the credit crunch in the UK has been impossible to ignore but most companies have seen the benefits of customer relationship management (CRM) systems and have pressed on with their CRM initiatives in the early months of 2009 and will carry on doing so.
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Database - Two Heavyweights Join Forces When it comes to operating a database efficiently, much effort has to go into the maintenance and planning of a database and this with this in mind, two IT heavyweights, Google and salesforce.com have teamed up to work on a database together
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CRM – The Quiet Revolution Customer relationship management (CRM) aims to improve services and tap into customer contact information for targeted marketing. But according to one leading expert, CRM is failing to deliver.
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Telemarketing – A Time to Integrate A study by Eloqua reveals how crucial ROI is in integrated marketing, but many contact centres and companies are not equipped to measure the results.
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CRM – Call Centres Experiencing Resurgence of CRM Tools One of the key components of business is that of customer relationship and this is something that may have fallen by the wayside of late but the emergence of customer relationship management (CRM) tools has certainly begun to address this.
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CTI – Call Centres Looking to New Technologies for Progress There is always progression being made in terms of technology utilised in the call centre environment and one of the most recent innovations is in the form of computer telephony integration (CTI) which is set to benefit contact centres considerably.
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